Greg Salwitz

I design customer acquisition environments that support data-driven decision making and optimization at scale. My focus is in digital direct response and nurtured sales processes for considered purchases. My work focuses around designing environments that effectively connect efforts with outcome, and logic that leverages results data to advance the quality of multi-touch sales funnels. I've spent outsized amounts of time around mobile monetization, digital product, sales attribution, and pay per call advertising. I find low data environments stressful and rely obsessively on Tableau and Excel to extract stories hidden inside large data sets. I've spent the last few years focusing heavily on DR within the insurance space, and have a heavy interest in the modernization of the education and medical fields by closing the feedback loop, giving machines and professionals the opportunity to access the data that tells them what works and what doesn't.   help businesses engineer and execute growth plans use programmatic digital media to affect positive change build attribution driven user acquisition environments design engaging product experiences that convert constantly brainstorm improvements in healthcare, education & energy with others. These are some of my favorite conversations.

Customer Acquisition, Attribution, Solar Power, Photovoltaics (PV), Direct Response, PPC, SEM, P&C Insurance, Programmatic Display & Video, Travel, Public Policy, EdTech, Artificial Intelligence (AI) Automation, Biking, Libraries, Climbing, Hiking, Futurism